Republicans often do a better job of messaging than Democrats, but they make their job much easier by making things up. They don’t care that the economic theories they promote have no relationship to how the economy really works or if the “facts” they use to justify their policies with are frequently false. Democrats have a tougher time explaining the problems caused by an economic system which has increasingly been rigged to transfer wealth to the top one tenth of one percent at the expense of the middle class. Those who do not understand the dangerous degree of concentration of wealth in a tiny plutocracy, and how this harms the entire economy, easily fall for bogus Republican economic arguments and false cries of socialism.
Republicans succeed with phony elevator pitches that they stand for capitalism and limited government. Democrats must stop letting Republicans get away with these misrepresentations. Republicans who promote plutocracy are no more supporters of capitalism than Republicans who support the agenda of the religious right are supporters of limited government. Of course I mean a main street form of capitalism in which people who work can profit from their efforts, as opposed to the Republican false-capitalism of using government to rig the system for the benefit of the ultra-wealthy.
As I noted recently, Democrats have recently been trying to make their case by standing up to the Koch brothers. Besides financing many of the dishonest ads spreading misinformation about the Affordable Care Act, the Koch brothers have made their fortune by taking advantage of government, and then come out with faux cries for libertarianism to protest needed regulations on their business. Greg Sargent explained the Democratic strategy:
As I noted the other day, this is all about creating a framework within which voters can be made to understand the actual policy agenda Republicans are campaigning on. This is what the Bain attacks on Mitt Romney were all about: Dem focus groups showed voters simply didn’t believe Romney would cut entitlements (per the Paul Ryan plan) while cutting taxes on the rich. The Bain narrative made Romney’s actual priorities more comprehensible.
The Koch attacks are designed to do something similar. They aren’t really about the Kochs. They are a proxy for the one percent, a means through which to tap into a general sense that the economy remains rigged in favor of the very wealthy. Placed into this frame, GOP policies – opposition to raising the minimum wage; the Paul Ryan fiscal blueprint, which would redistribute wealth upwards; opposition to the Medicaid expansion, which AFP is fighting in multiple states – become more comprehensible as part of a broader storyline. In that narrative, Republican candidates are trying to maintain or even exacerbate an economic status quo that’s stacked against ordinary Americans, while Dems are offering solutions to boost economic mobility and reduce inequality, which are increasingly pressing public concerns.
In many ways this strategy is born of necessity. The 2014 fundamentals are stacked heavily against Democrats, who are defending seven Senate seats in states carried by Mitt Romney in 2012 that are older, whiter, and redder than the diversifying national electorate. This is made even worse by the midterm electorate, in which core Dem groups are less likely to turn out.
GOP attacks on the health law in red states are not just about Obamacare. They are, more broadly, about casting Senate Dems as willing enablers of the hated president and blaming the sputtering recovery on #Obummer Big Gummint, to channel people’s economic anxieties into a vote to oust Dem incumbents. With the law and its author deeply unpopular in these states, Dems can’t really run on any Obama accomplishments. So they need to make these campaigns about the fact that Republican candidates don’t have an actual agenda to boost people’s economic prospects, and indeed are beholden to a broader agenda that has made the problem worse, even as Dems offer a concrete economic mobility agenda of their own. The goal is to boost turnout among Dem constituencies while minimizing losses among the older, blue collar, and rural whites that predominate in these states.
Adding such a framework may help, but there are limitations to the comparison to how Mitt Romney was harmed by the attacks for his actions at Bain. Romney was directly responsible for the actions he performed at Bain. Republican candidates are not directly responsible for the actions of the Koch brothers, and most people have no idea who they are. Democrats need to both explain why voters should oppose this type of policy and make the case that the Republican candidates are also promoting these ideas. I suspect that this might be too complicated for many of the voters the Democrats hope to attract, especially the low-information non-college educated white working class males who I recently discussed here and here, along with others brainwashed by Fox and right wing talk radio. If strategy helps, it will more likely help by motivating more Democrats to turn out as opposed to attracting additional voters.
Maybe this will work, and perhaps the wisdom of this approach will be clearer after it plays out. Unfortunately simpler elevator pitches typically prevail–an explanation of a position which can be explained in the span of an elevator ride. Explain how Republican economic policies are bad for the middle class and lead to economic stagnation. Democrats need to counter trickle down economics with trickle up economics. The rich don’t need any more special favors from government. They are doing quite fine on their own, and when more wealth is given to them, they are less likely to spend it. Instead concentrate on stimulating the economy and keeping more money in the hands of the middle class. The poor and middle class are far more likely to spend a higher percentage of their money, further stimulating the economy.
Cross posted at The Moderate Voice