Starbucks Big Winner on Election Day

Latte liberals might be expected to stop by Starbucks on election day, but more people than usual visited. Starbucks offered free coffee on election day, and probably made a profit on the deal. Advertisng Age reports:

John Moore, a former Starbucks marketer, estimated that between 12% and 15% of customers are drip-coffee drinkers, and that each of the company’s 7,100 locations serves about 800 people a day. Those figures would set a conservative giveaway estimate at 568,000. Starbucks’ cost per cup is about 30¢, according to several executives familiar with the matter, which would put the cost of the giveaway at about $170,000.

Muffin with that?
However, about one in every five or six Starbucks customers buys food, executives said. If that held true during the giveaway, and each of those people spent even $2, the company could have made money on the promotion. Starbucks has said 75% of its sales are beverages sold in-store, and most of the remaining 25% are food sold in-store.

An executive familiar with the matter estimated the “Saturday Night Live” spot could have cost as much as $350,000. But the value of coverage relating to the giveaway — from The Wall Street Journal, CNBC and Newsweek, to name a few — as well as rampant blog chatter likely superseded the chain’s investment. Many of those organizations, including the Journal, posted the Starbucks commercial along with their stories.

The giveaway tactic also boosted the company’s buzz rating, according to Brand Index. Starbucks’ positive buzz rating jumped from 25% on Oct. 31 to 51% on Nov. 5. “This was a strong and well-timed promotion,” said Ted Marzilli, senior VP-brand group at Brand Index parent YouGovPolimetrix, in an e-mail. “There has been huge interest in this election (as measured by the voter turnout) and likely a lot of positive word-of-mouth, particularly given that the promotion ran on Election Day (a workday), when many people could spread the word to their colleagues.”

Preparing to Celebrate: Go Blue!

We’re getting ready for an enjoyable evening in front of the television. At first I couldn’t decide which champagne to pick up to open when the result is announced, but as I looked around the answer came to me: Nicolas Feuillatte Blue Label. For munchies we picked up some blue tortilla chips and dip. We also have to “guests” joining us: cut-outs of Barack Obama and John Kerry.

Palin Wine Sales Fall

Perhaps it is because most elitist wine drinkers prefer Obama, but the announcement by John McCain of  Sarah Palin as his running mate led to a sharp decline in sales of Palin Syra wine. Serious Eats reports:

Republican vice presidential pick Sarah Palin might not be fond of San Francisco, but one San Francisco wine bar is fond of Palin Syrah. Or rather, it was.

“It was our best selling wine before (the V.P. announcement),” said Chris Tavelli, owner of Yield Wine Bar, which has offered Palin Syrah, a certified organic wine from Chile, by the glass since July. But after Sen. John McCain tagged Sarah Palin as his running mate, sales of the wine with the conservative’s inverted name plummeted—not surprising in famously liberal San Francisco.

As with the GOP ticket, the Palin falls second in the lineup. The wine’s tasting note reads as it did when Tavelli wrote it months ago: white pepper, madrone, dry. Incidentally, a madrone is an evergreen found primarily in the Pacific Northwest that bears red berries in the fall. When the berries dry up, they are replaced by hooked barbs that latch onto large animals for migration.

Even though sales are down, the wine—like Palin the politician—draws lots of attention and comments. One Yield regular suggested that Tavelli amend the wine’s tasting note to read: moosemeat, salmon, hint of gunpowder.

A Politically Safer Cappuccino

Coffee has come up in a number of posts over the years, including where one obtains their coffee. I’ve often recommended single cup coffee makers, such as my Tassimo. Besides making a variety of kinds of coffee, including types four from Starbucks, it makes tea, hot chocolate, and espresso. Not being a dedicated espresso machine, the espresso might not be up to the standards of those who drink it straight, but it is certainly good enough to make a cappuccino.

Being able to easily make a cappuccino at home has a number of benefits. It is certainly less expensive than paying for one at Starbucks. John McCain might not care about the cost, but if he had a Tassimo he could have saved himself the embarrassment of this news item:

A nine-car motorcade took him to a nearby Starbucks early in the morning, where he ordered a large cappuccino. McCain otherwise avoided reporters.

I’ve always thought the who talk about Obama supporters who drink lattes as being elitists was rather silly. Going out to Starbucks in a nine-car motorade from one of your eight or more houses definatley sounds elitist, regardless of what you drink.

Coffee Chains Shorting Customers

The Milwaukee Journal Sentinel did an investigative report and found that the amount of coffee in cups sold by coffee chains was less than the advertised amounts:

Caribou Coffee fared the worst among area chains, cutting several ounces from every drink ordered by Public Investigator. That amounted to nearly 50 cents’ worth of coffee shorted from some cups.

Starbucks offers the most honest cup of joe in town but on average still fell short of the advertised amount.

Here’s a practical tip for coffee buyers who spend as much as $4 for their caffeine fix: If you want to get what you pay for, you might want to shy away from the largest size on the menu. Customers ordering the largest coffees were shorted the most because most cups used for 20-ounce drinks hold exactly 20 ounces of liquid, and cups are almost never filled completely, the P.I. Team found. Filled to the brim, cups for medium and small drinks hold more liquid than the amounts advertised.

For those concerned about receiving value, the real problem is paying coffee chain prices in which 50 cents represents only a portion of the drink. I’ll stick with my Tassimo and make better cups of coffee than offered by the chains at a significantly lower cost.

Posted in Food and Drink. Tags: . No Comments »

Our Second Anniversary

Just in case anyone is searching for an excuse to have a drink today, today marks the second anniversary of the starting of the Liberal Values blog. I imagine that, as backers of Barack Obama in this year’s election, wine would be more appropriate as opposed to beer (unless you prefer to stand up to the people who write about such stereotypes). Should you prefer to celebrate with a mixed drink, the most recent revision of the official Liberal Values Appletini recipe was posted here after last year’s blogiversary.

Clinton Fails Coffee Maker Test

It’s 3:00 a.m. at the White House and coffee is needed. Don’t call Hillary Clinton.

This video settles it. There’s no way I can vote for Hillary Clinton if she’s so out of touch that she doesn’t know how to use a coffee maker. This comes just after one of her supporters introduced her by bashing latte drinkers.

SciFi Friday (Sunday Edition): Torchwood Ends and Doctor Who Returns; A Cylon Civil War; An Aging Starlet?; and a Special Passover Feature

For viewers of the U.S. feeds of the shows, this week marked the end of Torchwood and the start of a new season of Doctor Who. Exit Wounds, the finale of Torchwood presented a surprise as it turned out that Jack’s brother Gray, and not John, was the real villain. John was really the prisoner, not Gray, and was being forced to do all those nasty things to Jack and the others at Torchwood. Besides concluding the Gray storyline, we also say a conclusion to the hinted at romance between Toshiko Sato and Owen Harper. Sadly it also meant the end of both of their lives. This does leave things open for changes in the show, such as bringing back Martha Jones, but hopefully they will not destroy what has made the show great, as some rumors suggest.

The SciFi Channel returned with the Christmas episode of Doctor Who, The Voyage of the Damned, which I previously commented on here. Next week they start the actual season. The season begins with the return of Donna, as well as someone else. In the second episode The Doctor takes Donna to Pompeii, on volcano day, allowing for a look at the question of changing history. The third episode features a trip to the plane of the Ood.

Battlestar Galactica has shown the Cylons degenerate into a civil war. While the pre-season rumors that Starbuck would be thrown in the brig were true, this didn’t last long as she has now been given a ship of her own to once again find Earth. Apparently it isn’t as easy as suggested at the start of the season. Cally found out that her husband is one of the four newly identified Cylons with tragic results. Incidentally, did anyone else notice the homage to Star Trek? The room where Cally overheard the conversation naming the Cylons had a designation of NCC1701-D, the call letters of the Enterprise on Star Trek: The Next Generation.

While Battlestar Galactica is ending, there has been news of yet two more projects for Ron Moore. He will have a trilogy of movies, and Fox has approved a two hour pilot for Virtuosity.

The sci-fi project, from Universal Media Studios and producers Gail Berman and Lloyd Braun, is set aboard the Phaeton, Earth’s first starship, on a 10-year journey to explore a distant solar system. To help the 12 crew members endure the long trip and keep their minds occupied, NASA equipped the ship with advanced virtual reality modules, allowing them to assume adventurous identities and go to any place they want.

I hope this doesn’t turn into a series of holodeck adventures. Perhaps it won’t matter. Odds are that a science fiction show starting on Fox won’t be around very long. At least Fox has renewed Terminator: The Sarah Connor Adventures.

Lost returns with five new episodes on April 24. SciFi Wire has some mild spoilers regarding the final episodes. They primarily talk about what information will be revealed without actually revealing anything.

Believe it or not, Scarlett Johansson (above) is considered too old, at least for one role. Emma Watson (Hermione Granger) has replaced Johansson in Napoleon and Betsy.

SciFi Friday concentrates on television, and has also included both movies and books.  If Andrew Haydon has his way, science fiction will extend to theater.

Finally, for the Passover edition of SciFi Friday I will  include a link to an unusual reference. When reading about various animals in  fantasy literature have you ever wondered if their meat is kosher? If so, Ecstatic Days has the ultimate reference.

The Cover Boys and Wine Drinkers

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Barack Obama has made the cover of GQ–the first time a politician has made the cover since Clinton and Gore were on the cover in November 1992. Among the topics of the article is how Obama appeals more to college-educated wine-sipping Democrats but isn’t appealing as much to the beer drinkers. After years of putting up with that issue of which candidate people would prefer to go out for a beer with, I’m glad to see us wine drinkers get taken as a serious political constituency.

I also wonder if it means anything that GQ picked Obama while Esquire went with John Edwards. But  perhaps someone at Esquire wasn’t really all that fond of Edwards after putting him on the cover under the headline The Sexiest Woman Alive. After all the mistakes made by his campaign, even something which would seem positive such as being on the cover backfired against him.

Personal Responsibility and Cheesburgers

If you had a severe allergy to cheese and ordered a hamburger from a restaurant which commonly serves them with cheese wouldn’t the obvious thing to do be to look at the hamburger before eating it? Would you really trust the employees of a fast food restaurant regardless of whether they said there was cheese present?

The Charlston Daily Mail reports on a case where someone with an allergy to cheese ordered two Quarterpounders, stipulating that they be without cheese:

Jeromy did his part to make it known he didn’t want cheese on the hamburgers because he is allergic, Houston said.

He told a worker through the ordering speaker and then two workers face-to-face at the pay and pick-up windows that he couldn’t eat cheese, Houston said.

“By my count, he took at least five independent steps to make sure that thing had no cheese on it,” Houston said. “And it did and almost cost him his life.”

After getting the food, the three drove to Clarksburg and started to eat the food in a darkened room where they were going to watch a movie, Houston said.

Jeromy took one bite and started having the reaction, Houston said. One of the three immediately called the McDonald’s to let restaurant employees know they had messed up the order, but had to cut the call short when Jeromy started having a bad reaction, Houston said.

McDonalds offered to pay his medical expenses. Jeromy and those who allegedly risked their lives to get him to the hospital are suing for $10 million. McDonalds might share some blame, but I cannot help but wonder why he didn’t simply look at the hamburger first. It might be different if we were talking about a difficult to find ingredient, but it would be obvious if cheese was present. I’ve experienced numerous errors in take out orders, and would certainly pay extremely close attention if it was literally a matter of life and death.

It sounds rather suspicious that the hamburgers were immediately taken into a dark room. Q&O and Sister Toldjah suspect a scam. I’d be curious as to what types of reactions he had in the past. Reactions milk products are not usually life threatening, but if he had any clue that he risked a life threatening reaction it is more questionable if he would have risked this. Anaphylaxis just isn’t very fun.

It certainly is possible that it is a scam. I was peripherally involved in a scam of this nature years ago. I had a diabetic patient who was going to the Emergency Room with severely uncontrolled diabetes on a frequent basis. There was no rational explanation for why her sugar was getting this far out of control other than for intentionally causing this to occur. Incidentally, the patient was unemployed and received one hundred percent medical coverage through Medicare and Medicaid and therefore had no financial losses from these hospitalizations.

I received the answer to this puzzle after she had her records released to an attorney and I discussed the matter with the attorney. The attorney informed me that before the first incident the patient had purchased what was labeled a sugar free soft drink but it actually contained sugar. She claims that this resulted in a case of diabetic ketoacidosis.

The patient sought out the attorney to sue for damages. The patient had even saved a small amount of the drink to prove it contained sugar, and had the receipt. This all sounded too suspicious of a person trying to fabricate a case, and the attorney initially had little interest. The attorney tried to get rid of her by saying that there would only be a case if she had repeated or more long standing damage.

The patient took that as guidance of how to develop a case. If she needed long standing damage, she made sure that she was repeatedly admitted in diabetic ketoacidosis.

As I advised the attorney, this made absolutely no sense. It is perhaps possible, but very doubtful, that drinking a single bottle of pop with sugar could have triggered a case of ketoacidosis if her sugar was already elevated. Even if we accepted this, there was no possible way that this episode could have had any bearing on subsequent events.

I happened to run into the attorney months later when she was representing another patient. I don’t recall the exact amount, but I found that the soft drink manufacturer did settle for an amount which made this scam worth the patient’s efforts. It turned out to be a successful scam.

The fact that one person pulled a scam proves nothing about the person in this case. If his account is truthful I could see granting him something beyond his medical expenses–perhaps a small monetary award accompanied by a lecture to show some personal responsibility in such situations.

We’re Back Up Again After All Those Birthday Bash Appletini’s

Wow, that must have been some first blogiversary bash as we’ve been unconscious the last several hours. Actually the host “experienced complete connectivity loss with our upstream providers.” Whatever that means. Maybe it’s just better to imagine that we had too many appletini’s at the birthday bash.

For those who rely on Liberal Values for important information, such as the best way to make an appletini, I should issue an update after our experience last Saturday. We’ve made a change from the original Liberal Values recipe (which actually started in a more lively discussion of cocktails at the previous blog):

Grey Goose Vodka 1 shot
Apple Pucker Schnapps 1 shot
Splash of Midori
Splash of lime juice
Place in shaker and shake well with crushed ice

This year’s revision was to substitute a splash of sour mix for the lime juice, which made it taste slightly more sour (no surprise). It might have helped that they were preceded by Sangria a little earlier in the afternoon.

Al Gore, Endangered Humans, and Endangered Chilean Sea Bass

Al Gore, speaking in Aspen, warned that humans are facing a planetary emergency:

“There’s an African proverb that says, ‘If you want to go quick, go alone. If you want to go far, go together.’ We have to go far quickly,” former Vice President Al Gore told a packed, rapt house at the Benedict Music Tent Wednesday. With many scientists pointing to a window of less than 10 years to moderate the effects of global warming, he said, meaningful change is still possible, but “It is a race.”

The size of the climate problem? Worldwide atmospheric carbon has jumped from 280 to 383 parts per million in the last century; the polar icecaps are melting three times faster than anyone’s direst prediction; China is on the verge of surpassing the United States for greenhouse gas emissions; bark beetles and wildfires are sweeping across Western forests; temperatures are climbing, sea levels rising, glaciers vanishing. By some estimates, humans must pull 30 gigatons of carbon from the atmosphere to have a shot at reversing such effects.

“What we’re facing worldwide really is a planetary emergency,” Gore said. “I’m optimistic, but we’re losing this battle badly.” Gore, interviewed by business luminary John Doerr, spoke at the Aspen Institute’s Greentech Innovation Network summit — a gathering of world innovators hoping to boost the development of green technologies.

Gore warned that, “The habitability of this planet for human beings really is at risk.” The habitability of the planet for Chilean sea bass, or Patagonian toothfish, is also at risk. Reports yesterday in The Daily Telegraph suggested that Gore further endangered the species by serving it a rehearsal dinner prior to his daughter’s wedding. The Telegraph corrected their report today, showing that the meal was green after all:

But the fish enjoyed by the Gores were not endangered or illegally caught.

Rather, the restaurant later confirmed, they had come from one of the world’s few well-managed, sustainable populations of toothfish, and caught and documented in compliance with Marine Stewardship Council regulations. The Gores’ spokesman, Kalee Kreider, admitted that the fish has been on the menu, but said: “The Gores absolutely agree with this humane society and the rest of the environmental community about illegally caught Chilean sea bass.

“The problem is huge. This is unfortunate, we have been in touch with the society today. The really important thing is that people become more aware of this issue.”

Washington Dining

There’s lots of speculation around who’s having dinner with who, as reported by Reliable Source:

Barack Obama and John Kerry having dinner Tuesday night at the Four Seasons Hotel. The two senators, both in navy blue suits, spent three congenial hours together. Obama ate hamachi salad and scallops; Kerry had the octopus salad and striped bass.

Mike Bloomberg and Chuck Hagel dining together last night at the Palm. The New York mayor had a New York strip steak, the Nebraska senator had wild halibut, and each polished off a glass of merlot and mixed berries for dessert. They were deep in conversation for two hours; since both are mulling presidential bids, who was courting whom?

The first pair raises questions of whether Kerry will endorse a candidate for 2008. Among the top tier, I doubt Clinton or Edwards would get his endorsement unless their nomination was inevitable, but Kerry did invite Obama to give the keynote address at the 2004 convention…

The second is being discussed as a possible ticket for the Unity ’08 movement. There is a lot of speculation that Bloomberg is the one they are after to top the ticket. If this happens I’ll have to take a much closer look at him, especially if the Democrats are foolish enough to nominate either Clinton or Edwards.

The War on Chocolate

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The Modesto Bee is warning of a threat to our chocolate:

The federal Food and Drug Administration is proposing to redefine the very essence of chocolate and to allow big manufacturers such as Hershey to sell a bar devoid of a key ingredient — cocoa butter. The butter’s natural texture could be replaced with inferior alternatives, such as vegetable fats. And consumers would never know.

Chocolatier Gary Guittard said it best: “No one can afford to sit back and eat bonbons while America’s great passion for chocolate is threatened.”

For every defender of traditional chocolate, there are powerful proponents who want to replace cocoa butter with vegetable oil: the Chocolate Manufacturers Association, the Grocery Manufacturers Association and the Snack Food Association. These industry titans have filed a “citizens petition” to the FDA, as the Los Angeles Times recently reported, as if there were some groundswell in society to water down chocolate.

At the moment, chocolate requires two basic ingredients — cocoa and cocoa butter. Cocoa provides much of the flavor; cocoa butter, the texture. So if, say, Hershey wanted to make a chocolate bar without cocoa butter, it can under today’s rules. The product has to be labeled “chocolate flavored” (for it still has the cocoa in it) rather than “chocolate.” That gives the consumer a signal that something less than chocolate lies beneath the wrapping. To help defend chocolate, visit www.dontmesswithourchocolate.com and learn how to submit feedback to the FDA.

Posted in Food and Drink, Op-eds. Tags: . 1 Comment »

SciFi Friday: Kara Thrace is Still Dead, Veronica Mars Might Warp Into The Future, and Extermination by Chocolate

No news might not necessarily be good news, but this week no news was bigger news than any real news. That’s no news on Starbuck’s fate. Katee Sackhoff’s name is off the credits for Battlestar Galactica, but otherwise we found out nothing beyond the hints mentioned last week. There was something about preparation for a big trial, but was anyone really paying that much attention beyond searching for clues as to whether Kara will be back? My bet is that we’ll get a teaser in the season finale to keep people guessing over the summer. Maybe we’ll see her eating lunch with Elvis in a restaurant at the edge of the galaxy.

Those who recognize the allusion to Douglas Adams might also be interested in this collection of quotes in honor of his birthday last Sunday. Other recent science fiction posts include this listing of classic science fiction novels.

While Starbuck’s fate remains a mystery, hints about the cast of Heroes are being released, most likely to keep the attention of fans while the show is on a brief hiatus. Slice of SciFi and SciFi Wire reveal that “Linderman has superpowers of his own, that he was once a member of a group of heroes, that the members of the group eventually used their powers for personal gain—and that he is behind the plot to blow up New York as a way to engender widespread fear, which he believes will bring the nation together in hope. Linderman also reveals a prophecy that Nathan will eventually wind up in the White House.”

Looking into the crystal ball with regards to the CW Network is very hazy. Nothing is official, and as of now Veronica Mars might wind up remaining a student as she solves mysteries, the show might be cancelled, and there is yet another possibility. Kristin Veich reports that the show might leap four years into the future and show Veronica as an FBI agent after graduation. This scenario makes it less likely that many of the regulars will return (with some minor characters already getting parts on other shows).

The rumor is that negotiations are not going well for another season of Gilmore Girls. Melissa McCarthy, who plays chef Sookie St. James, has already signed for a role on a comedy pilot on ABC. Alexis Bledel apparently isn’t very interested in another season, and Lorelei says she won’t return without Rory. If this must be the end, at least Dave Rosenthal has managed to pull off something that Amy Sherman-Paladino and Dan Paladino could not. Rory’s idol, Christiane Amanpour, has agreed to appear on the season (series?) finale. Speaking of Rory, anyone else notice that, now that she’s back living with Paris, she has a poster for Fahrenheit 911 up in her bed room?

While I hope to see Vernoica Mars and Gilmore Girls return, even if this wasn’t the greatest season for either, hopefully CW will do the right thing and put Seventh Heaven out if its misery. If they don’t end the show after this year I suspect that God might personally intervene to end it. (Incidentally, to get this back to SciFi, Katerine Hicks, who plays Annie Camden, also played Dr. Gillian Taylor in Star Trek IV.) For those who haven’t been watching this year, Eric Camden finally died of heart disease, but was sent back to earth after an episode in heaven, which appears strangely like Glen Oak. The other big crisis of the year is that Ruthie Camden got a tatoo with the name of the homeless guy she fell in love with going across her rear end. As I said, put this show out if its misery.

Rory’s sign for Fahrenheit 911 isn’t the only sign for anti-government ideas on television this week. I already noted last week that the new character on Lost is named after Russian anarchist Mikhali Bakunin. There must be some meaning to having seen Bakunin killed as a result of Locke’s actions beyond the obvious that destruction seems to follow Locke around ever since his actions led to the destruction of the hatch. Also in last week’s episode we saw Sawyer sitting on the beach reading The Fountainhead by Ayn Rand.

Finally, for those who enjoy various “death by chocolate” recipees, this one takes it to a new level–Extermination by Chocolate. ChocaBlog has the recipe.