The Republicans have built a strange coalition. In terms of priorities, it is primarily the party of the top one percent, but many other upper income Americans still mistakenly believe the Republicans represent their interests. This still would not give them anywhere near enough votes to win elections so they have gone after primarily two other types of supporters. For years they conned the religious right into following them while only throwing them a few bones, but in recent years the Republicans have more fully adopted their agenda. This still was not enough voters but in the past they could win elections by scaring low-information poorly educated white males into voting for them.
It made absolutely no sense for these white males to vote against their interests and vote for Republicans but this has been a group which has been easily fooled. The New York Times looked at Democratic attempts to win some of these voters back:
Some white men have proved to be within reach: single men, college students and graduates with advanced degrees, the nonreligious, and gay men. But working-class married men remain hardest to win over and, unless they are in unions, get the least attention — to the dismay of some partisans.
“You can’t just give Republicans a clear field to play for the votes of white working-class men without putting up some sort of a fight because that just allows them to run the table with these voters, thereby potentially offsetting your burgeoning advantage among minorities, single women, millennials,” said Ruy Teixeira, an analyst at the left-leaning Center for American Progress.
“I just think Democrats are having a hard time figuring out how to effectively pursue it,” he added.
What discourages Democrats is that men’s attitudes shaped over generations — through debates over civil rights, anti-Communism, Vietnam, feminism, gun control and dislocations from lost manufacturing jobs and stagnant wages in a global economy — are not easily altered.
“Democrats are for a bunch of freeloaders in this world as far as I’m concerned,” said Gari Day, 63, an Avis bus driver from suburban Detroit. “Republicans make you work for your money, and try to let you keep it.”
Michael Bunce, 48, buying parts at a Lowe’s in Southfield, Mich., first ascribed his Republican bias to fiscal matters, but quickly turned to social issues like gay rights. “I don’t see why that’s at the top of our priority list,” he said. “But you say that out in the open, and people are all over your back.”
Democrats’ gloom about white men was eased temporarily by Mr. Obama’s 2008 election when he won 41 percent of white male voters — the first time a Democrat exceeded 40 percent since Mr. Carter in 1976. But their support for his re-election fell to 35 percent, roughly what Democrats have gotten since they lost to Richard Nixon.
Republicans say Democrats’ appeals to women, minorities and gays have been counterproductive with white men. “When you’re spending 60 percent of your time talking about birth control and Obamacare, not a lot of men are paying attention to you,” said Brad Dayspring, spokesman for the National Republican Senatorial Committee.
Another issue arose later in the article which also explains their support for Republicans–guns. While Democrats have done little, largely out of fear, to push gun control, that is an issue which is going to work to the advantage of Republicans. If this article is representative and social issues play a big factor, this also does not leave Democrats with a good opening. However, if Democrats can get them to think rationally about economics, then they could win votes if they can get past the type of misconceptions quoted above.
Democratic economic policies both better enable working people to earn more money and Democratic taxation plans have proposed taxing the middle tax less then Republicans. Republican tax cuts for the ultra-wealthy don’t do anything to help the bus driver quoted above. Plus, while the low information white males might not care about birth control (although they could also suffer from Republican attempts to restrict access to contraception) they do benefit considerably from the changes in health care under Obama.
The article points out that, “No Democratic presidential candidate has won a majority of white men since Lyndon B. Johnson in 1964.” There is a significance to this date. The Democrats lost the south and the low-information white voters after the passage of the Civil Rights bill. Much of this came down to the Southern Strategy as described by Lee Atwater:
You start out in 1954 by saying, “Nigger, nigger, nigger.” By 1968 you can’t say “nigger”—that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract. Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites.… “We want to cut this,” is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than “Nigger, nigger.”
It works just as well in northern white states to scare low education white voters into fearing that minorities are a threat to them. Homophobic white males are just as likely to be racists. Such tensions decreased a little when Obama ran in 2008, but the Tea Party has helped bring about a return to old patterns. Democrats will need to make a strong pitch explaining the truth about economic issues, overcoming considerable misinformation they have been exposed to, if there is any chance to pick up the votes of the low information white voters. While it makes sense to go after additional voters, realistically if the Democrats are going to win, it will primarily be with the votes of educated white males, females, and minorities.