The Interview Available At Limited Theaters And On Video On Demand

The Interview

Sony has gone well beyond the plan under consideration over the weekend to release The Interview on Crackle, which would mean distributing it for free. They subsequently arranged for its release at about three hundred independent movie theaters across the country as well as on paid video on demand. As of this morning, the movie has been available on You Tube and Google Play. It can be rented for $5.99 or purchased for $14.99. Movies rented or purchased on Google Play can be viewed on a television with gadgets including a Roku box and Chromcast. Purchasing a movie through the streaming services means that it can be viewed at any time, while rental movies can only be seen for a limited time.

This will most likely bring in far less revenue that the original full theatrical release planned, but it will bring in more revenue than distributing it for free on Crackle. The unprecedented publicity for the movie should  help increase paid video on demand viewing and subsequent Blue Ray and DVD sales. If nothing else, it feels a lot better than to give in to demands not to show the movie.

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