Democrat Running Ad On Benefits Of Affordable Care Act

It is good to see that some Democrats are now campaigning on the benefits of the Affordable Care Act, such as in the above ad being broadcast by Mark Pryor. He is yet another Democrat in a close Senate rate in addition to those I mentioned yesterday. Time described the ad:

In the personal new ad, Pryor’s father, David, a former senator himself, talks about his son’s battle with sarcoma, a rare form of cancer, in 1996. “When Mark was diagnosed with cancer, we thought we might lose him,” David Pryor says in a voiceover. “But you know what? Mark’s insurance company didn’t want to pay for the treatment that ultimately saved his life.”

By opening up about the struggle for his own life, Pryor aims to connect with his constituents. “No one should be fighting an insurance company when you’re fighting for your life,” he says in the ad. “That’s why I helped pass a law that prevents insurance companies from canceling your policy if you’re sick or deny coverage from preexisting conditions.”

Pryor’s ad does at least three things right. First, he hones in on the most popular aspect of the Affordable Care Act: coverage for those with preexisting conditions, which has support across the aisle. “We all agree that nobody should be denied coverage due to a pre-existing condition,” David Ray, a Cotton campaign spokesman, told TIME in an emailed statement.

Second, Pryor’s ad doesn’t use the term “Obamacare,” the Affordable Care Act’s nickname first coined by its critics. A Kaiser Health Tracking poll released August 1 found that a little over half of the public—53%—have an unfavorable view of Obamacare. But when referred to by a different name, the law’s negative ratings can decrease, polls show. One Kentucky poll in May found that while 57% of registered voters disliked “Obamacare,” only 22 percent had unfavorable views of Kynect, the state exchange created as a result of the Affordable Care Act’s passage in 2010.

Democrats cannot hide from Obamacare but they can take advantage of the many aspects of it which people support. Most voters want insurance which cannot stop paying benefits when they get sick, and are happy about receiving better insurance at a lower price through the exchanges. Democrats need to learn to place the Republicans on the defensive for the negative changes which would come about from their policy of repealing Obamacare.

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