Democratic Strategy For 2014: Get Out The Vote But Don’t Ignore The Message

This should be a bad year for Democrats if we go by historical trends. The party holding the presidency typically loses Congressional seats in their sixth year. It makes matters worse when their are economic problems, even if many people do realize that they are primarily due to a combination of problems created by the Bush administration and problems perpetuated by Republican actions to hinder economic recovery in Congress.

Making matters worse, the Democrats have to defend Senate seats in red states, including states where incumbent Democrats are not running for reelection. Democrats do worse in off year elections, when young voters and minorities are less likely to vote compared to presidential elections. Republicans also have a huge advantage in a system where small Republican states receive as many Senators as far larger Democratic states. Their advantage extends to the house. Between gerrymandering and the higher concentration of Democrats in cities. Republican will still control Congress unless Democrats receive about seven percent more votes.

On top of this, Republicans see voter suppression as a valid electoral strategy.

Democrats did much better in 2008 and 2012 than in 2010. They also expect to do much better in 2016, including picking up several Senate seats due to the playing field being reversed with Republicans being forced to defend Senate seats in blue states. The Democrats see the solution as making 2014 more like 2012. Their strategy:

The Democrats’ plan to hold on to their narrow Senate majority goes by the name “Bannock Street project.” It runs through 10 states, includes a $60 million investment and requires more than 4,000 paid staff members. And the effort will need all of that — and perhaps more — to achieve its goal, which is nothing short of changing the character of the electorate in a midterm cycle.

The Democratic Senatorial Campaign Committee is preparing its largest and most data-driven ground game yet, relying on an aggressive combination of voter registration, get-out-the-vote and persuasion efforts.

They hope to make the 2014 midterm election more closely resemble a presidential election year, when more traditional Democratic constituencies — single women, minorities and young voters — turn out to vote in higher numbers, said Guy Cecil, the committee’s executive director.

A campaign based upon getting out the vote isn’t terribly exciting, but it is a realization that this is how elections are won in this polarized era. There aren’t very many swing voters, but there can be huge differences between which party does better in getting their supporters out to vote.

Besides, a high tech get out the vote campaign and an old fashioned campaign to try to sway voters are not mutually exclusive. I do hope that the Democrats also think about better ways to get out their message as the Republicans often win by doing a better job here. Sure the Republican message is pure lies, claiming to be the party of small government while supporting increased government intrusion in the lives of individuals, and primarily using big government to redistribute wealth to the top one tenth of one percent.

Democrats need a coherent message, but they often fail because they are afraid of alienating some voters by saying what they believe in. I suspect that this cowardice turns off even more voters, along with reducing the motivation of their supporters to turn out. Once again, a campaign based upon promoting ideas and one based upon voter turnout are not mutually exclusive. They can be complimentary.

Rather than shying away from social issues, Democrats need to campaign as the party which supports keeping government out of our personal lives and out of the bedroom.

Rather than running away from the Affordable Car e Act, Democrats need to stress its benefits. Beyond all the millions who are assisted by the ability to obtain affordable health coverage, there are the two million people who are freed from the “insurance trap” which forces them to work in jobs they do not otherwise want or need in order to obtain health insurance. As the non-partisan Congressional Budget Office has shown, the Affordable Care Act will help reduce unemployment, decease the deficit, and strengthen the economy. Besides, we saw what happened to the Democrats when they tried running away from Obamacare in 2010.

In recent years Democrats have taken national security away from Republicans as an issue. If the Republicans want to run on their debunked conspiracy theories about Benghazi, it might be time for Democrats to remind voters of the very real failings of Republicans on 9/11, from ignoring warnings before the attack to invading the wrong country in retaliation. We saw how that turned out. It is also time for Democrats to take additional issues from the Republicans.

Challenge voters who support Republicans based upon misinformation. If they are concerned about the deficit, point out how much the deficit has dropped under Obama (as it previously dropped under Bill Clinton). Repeatedly we see polls in which voters support liberal positions but identify themselves as conservatives. They say the oppose Obamacare but also support most of the individual components of the Affordable Care Act. The only way to fight the misinformation spread by Fox is for Democrats to clearly say what they believe in and defend their positions.

Democrats are planning to run on income inequality. That is fine, but they better make sure that they make it clear that the reason is that the extreme concentration of wealth in the hands of the top one tenth of one percent is a major cause of crippling the economy and keeping down the middle class. Failure to make this connection just plays into Republican memes.

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