Google Surprises Android With KitKat

Android KitKat

Google names each Android operating system with the name of a dessert in ascending alphabetical order. Previously Android 4.4 was scheduled to be named Key Lime Pie but today Google announced that instead it will be named KitKat. The Verge has the story behind the decision for this delicious partnership:

There’s no exchange of money involved, but there is a significant promotional element: 50 million KitKat bars in 19 countries will have prominent Android branding and offer buyers the chance to win a Nexus 7 tablet and Google Play gift cards. All those wrappers started production two months ago in secret so they would be ready for the promotion; not even Google employees knew about the new name. “We kept calling the name Key Lime Pie internally and even when we referred to it with partners,” Lagerling told the BBC. Adding to the air of intrigue, Nestle is commemorating the partnership with 500 specially-produced KitKats in the shape of the Android logo that the company claims took “weeks” to create in “a secret location in Europe.”

But secret meetings in Barcelona and commemorative chocolates aside, the deal did have some wrinkles. Nestle owns and control the KitKat brand throughout the world, but Hershey’s licenses the brand and manufactures the candy in the United States — obviously a key market for Google and Android. As the deal began to take shape with Nestle, Google also had to reach out to Hershey’s and work out an arrangement. And while sources say the final deal is entirely between Google and Nestle, Hershey’s KitKats and new KitKat minis in the United States will indeed carry the Android logo and giveaway information.

So why the name change? A Google spokesperson tells The Verge that KitKats have long been Android engineering head Hiroshi Lockheimer’s favorite candy bar — his Gmail avatar was a KitKat icon several years ago. At one point in 2010, the Android team even decorated Lockheimer’s entire office door with KitKats, pictured here. Given the wide variety of new wrappers and branding that will appear on KitKats throughout the world, it appears that another opportunity will soon be well at hand.

Well, I do like KitKats more than Key Lime Pie so I’m fine with the change. I had wished for a very slight difference under J, instead of jelly bean. Approaching the 50th Anniversary year of Doctor Who I had thought the obvious choice for J would be jelly bellies. That would also go along with the start-up animation on my rooted Galaxy Nexus: The TARDIS flying in the time vortex.

Now that K is settled we can start looking forward to L. I suspect lime is out. Will it be lemon drops, lollipop,  licorice, or something else?

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3 Comments

  1. 1
    mwnciboo says:

    Here we go…This maybe the opening of Pandora’s Box.  Every OS may well be endorsed from now on, WINDOWS 9 brought to you by Coca Cola. Linux powered by Starbucks.  
    I get annoyed by Smart Phone Apps Advertising stuff, I also hate Youtube constantly interrupting stuff with adverts. 
    Tech is drowning under the avalanche of Social Media, Localised, targeted Advertising.  
    Another reason to move more towards Open Source.

  2. 2
    Ron Chusid says:

    I hope you at least rooted your phone and are blocking the ads. I don’t mind seeing an Android on a KitKat bar, but I agree there is the danger of this going too far.

  3. 3
    joecollege says:

    so, with this marketing idea going forward can we expect Snickers in the future? Marie Callender Razzleberry Pie?

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