Limbaugh Still Losing Advertisers Over Calling Fluke A Slut

Rush Limbaugh received a lot of criticism for calling Sandra Fluke a slut and many advertisers dropped his show. I hadn’t heard anything about this in a while and thought that over time the issue might have been forgotten. According to Medialite, major advertisers are still avoiding Rush Limbaugh:

As we reported earlier this morning, Rush Limbaugh is allegedly in the midst of a battle with Cumulus Media, the distributor of his radio show. The company’s CEO has blamed ad revenue losses on the conservative talkers’ controversial 2012 “slut” comments about Georgetown student Sandra Fluke.

Mediaite’s own sources confirm that the ad troubles in connection with Limbaugh’s show are, indeed, severe. In fact, one source within the radio advertising world with direct knowledge of the ad buys on Limbaugh’s show confirms the extent of the problem: “The vast majority of national advertisers now refuse to air their ads during Rush Limbaugh’s show,” our source tells us.

Limbaugh’s contract with Cumulus runs through 2013. Will he suffer the same fate as Glenn Beck and Sarah Palin at Fox? If Limbaugh leaves Cumulus he presumably will have other opportunities, but driving away advertisers would reduce his appeal to other radio outlets.

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1 Comment

  1. 1
    ArchiesBoy says:

    It’s good to hear that at least some things are going well! ;-D

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