The failure of Super PACs such as Karl Rove’s American Crossroads to accomplish anything with all the money they spent is leading to criticism from Republicans who fail to realize the problem is the message along with the messengers. Americans were not going to be fooled into blaming Obama for the recession caused by George Bush and failed Republican economic ideas. Nor will Americans accept the morally repulsive message from Republicans on social issues. Despite all the fears among Democrats that the money edge for Republicans would put them at a disadvantage, the Super PACs were a spectacular failure on the national level:
A study by the Sunlight Foundation found that just 1.29 percent of the nearly $104 million it spent in the general election ended with the desired result. In addition to spending $85 million to defeat Mr. Obama and $6.5 million to support Mitt Romney, the group spent millions more opposing Democratic Senate candidates Bill Nelson in Florida, Jon Tester in Montana, Joe Donnelly in Indiana, Tammy Baldwin in Wisconsin, and Tim Kaine in Virginia – all of whom won. The only candidates it supported who won were Republicans Deb Fisher in Nebraska and Dean Heller in Nevada, who the group spent a combined $1.3 million to support.
The return for American Crossroads’ sister group, Crossroads GPS, was not much better. Crossroads GPS, which keeps its donors secret, saw a 14 percent return on the $70 million it spent. Another conservative outside group, the U.S. Chamber of Commerce, saw just a 6.9 percent return on its $33 million in spending. The National Rifle Association’s return on its nearly $12 million in spending: 0.81 percent.
While the Super PACs were a failure at the national level, Norm Ornstein did warn in an interview with Terry Gross that conservative groups are having success taking over state governments were their massive infusion of money is a bigger factor.
Years ago Richard Viguerie was the genius behind Republican strategy–using direct mail to bring in votes and donations. Of course that was a different era. More recently Karl Rove became the supposed genius behind Republican strategy, with his Super PAC American Crossroads, looking like a bigger player than the Republican party. Now Richard Viguerie is writing off both Karl Rove and the Republican leadership:
Republican National Committee Chairman Reince Priebus, Senatorial Committee Chairman John Cornyn, Senate Republican Leader Mitch McConnell, Speaker of the House John Boehner, NRCC Chairman Pete Sessions and other Republican leaders behind the epic election failure of 2012 should be replaced with leaders more in tune with the grassroots of the conservative base of the Party.
Likewise, in any logical universe, establishment Republican consultants such as Karl Rove, Ed Gillespie, Romney campaign senior advisor Stewart Stevens and pollster Neil Newhouse would never be hired to run or consult on a national campaign again — and no one would give a dime to their ineffective Super PACs, such as American Crossroads.
They say that the truth is the consultants essentially used the Romney campaign as a money making scheme, forcing employees to spin false data as truth in order to paint a rosy picture of a successful campaign as a form of job security.
Zac Moffatt, Digital Director for the Romney campaign, was specifically named as having “built a nest egg for himself and co-founder of Targeted Victory, Mike Beach,” and that they “didn’t get social” media and ignored objections from other consultants and staffers in the campaign.
In other words, the Romney consultants used the Romney campaign in essentially the same way many Republicans use government when they have a chance.