Do Republicans really think this ad will help them and hurt Obama? It is a retread of the old McCain attacks on Obama as a celebrity. This is sure a strange attack line from Republicans who bring up Ronald Reagan’s name every chance the get (despite the fact that their party has moved so far to the right that Ronald Reagan would no longer be welcome)
The bulk of the ad will help as opposed to hurt Obama in our celebrity-obsessed culture. There are a few moments in which negatives are brought up. These should not hurt Obama as the ad raised problems caused by Republican policies which Obama has been working to solve (with Republicans continuing to try to block him).