Independent Voters Can Be Won By Democrats–With the Right Arguments

A swing state poll from Global Strategy Group has some good news for Obama, and a lesson as to how Democrats should concentrate on attracting more independent voters. They found that swing state independents prefer Obama by six points, but over a third remain undecided. The generic Congressional ballot is tied, with six in ten remaining undecided.

There is a key finding which I am totally unsurprised by but which I fear many Democratic strategists don’t get:

We find that Swing Independents are “opportunity” voters—preferring an optimistic, opportunity framework on the economy over one based on fairness. Why? Opportunity addresses their anxieties about the future, concerns that America is slipping, doubts about how the next generation will succeed, and questions over how we will strengthen our economy.

We all know that Republican voters are motivated by greed, in their case by promises of lower taxes. Other voters are also motivated by self-interest. There are strong arguments as to why Democratic policies lead to a stronger economy and higher incomes. These arguments will win votes, but arguments based upon fairness will not. Sure there are strong arguments that the increase in income disparity, unprecedented since the gilded age, is harmful to the economy as well as unfair. That just doesn’t make a clear enough “elevator pitch” to win elections.

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1 Comment

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    Gaius Gracchus says:

    There may be few liberals but there are plenty of Democrats and even more independents who are unfazed by inequality per se.

    Yell about inequality and they’ll just think you’re a crackpot.

    And they feel that they, too, are loyal fans of capitalism.

    Bill Ayers freaks them as much as he freaks the right.

    Much better to talk about opportunity.

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