We already knew that right wingers were out of touch with reality based upon their views, but who knew they were so out of touch with reality that they had no idea that antagonizing a group making up over 50 percent of the population could backfire. From Radio-Info.com via Think Progress:
When it comes to advertisers avoiding controversial shows, it’s not just Rush From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show
“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory...They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).’
This is an even dumber move than Rick Santorum losing Catholic votes by attacking John Kennedy and the First Amendment.
Think Progress notes the comparison to Glenn Beck:
The advertising flight is reminiscent of Glenn Beck’s Fox News program. After major companies refused to advertise on Beck’s show in light of racially insensitive comments, he was left with just fringe businesses like survival seed banks and gold sellers. Not long thereafter, he left Fox, reportedly under pressure.
John Avlon has more at The Daily Beast:
This is big. According to the radio-industry website Radio-Info.com, which first posted excerpts of the Premiere memo, among the 98 companies that have decided to no longer sponsor these programs are “carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm), and restaurants (McDonald’s, Subway).” Together, these talk-radio advertising staples represent millions of dollars in revenue.
Valerie Geller, an industry insider and author of Beyond Powerful Radio, confirmed the trend. “I have talked with several reps who report that they’re having conversations with their clients, who are asking not to be associated with specifically polarizing controversial hosts, particularly if those hosts are ‘mean-spirited.’ While most products and services offered on these shows have strong competitors, and enjoy purchasing the exposure that many of these shows and hosts can offer, they do not wish to be ‘tarred’ with the brush of anger, or endure customer anger, or, worse, product boycotts.”
There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact.
While many major businesses want nothing to do with Limbaugh or other right wing extremists, there are still people out there who defend people like Limbaugh. Despite all the awful things Rush Limbaugh has said and done, at least he has done one thing of value. Thanks to Rush it is now possible to determine within seconds whether a person is a scumbag by seeing if they are defending Limbaugh on their Facebook page.