Conservative talk show hosts claim support for the free market. Ignoring for a moment the degree to which the right wing actually undermines our market system while promoting plutocracy, there is one market they are strongly in favor of–a free market in selling endorsements. Politico reports:
If you’re a regular listener of Glenn Beck’s radio show and you wanted to contribute to a political group that would advance the populist conservative ideals he touts on his show, you’d have plenty of reason to think that FreedomWorks was your best investment.
But if you’re a fan of Mark Levin’s radio show, you’d have just as much cause to believe that Americans for Prosperity, a FreedomWorks rival, was the most effective conservative advocacy group. And, if Rush Limbaugh or Sean Hannity are who you listen to, you’d be hearing a steady stream of entreaties to support the important work of the Heritage Foundation.
That’s not coincidence. In search of donations and influence, the three prominent conservative groups are paying hefty sponsorship fees to the popular talk show hosts. Those fees buy them a variety of promotional tie-ins, as well as regular on-air plugs – praising or sometimes defending the groups, while urging listeners to donate – often woven seamlessly into programming in ways that do not seem like paid advertising.
“The point that people don’t realize,” said Michael Harrison, founder and publisher of the talk media trade publication TALKERS Magazine, “is that (big time political talk show hosts) are radio personalities – they are in the same business that people like Casey Kasem are in – and what they do is no different than people who broadcast from used car lots or restaurants or who endorse the local roofer or gardener.”
This returns the the question I’ve often wondered about the right wing talk show hosts–do they believe any of the nonsense they say or are they just saying what makes them the most money? Both Glenn Beck and Rush Limbaugh have provided reasons to question whether they believe what they say on air.