Upscale Starbucks

Here’s how a Starbucks should be:

Heavy velvet curtains, indie movie nights, single-origin coffees, wine and beer, mouth-watering organic pastries and gourmet cheese and meat plates — this is Starbucks?

Well, sort of. It’s Roy Street Coffee & Tea by Starbucks Corp, the result of Chief Executive Howard Schultz directing his store designers to break the mold and build a neighborhood coffee house from scratch.

Unfortunately this is only being done in two test stores in Washington inspired from Italian cafes:

CEO Schultz took the inspiration for Starbucks from Italy’s cafes, which offer espresso-based drinks and alcoholic beverages ranging from beer to wine to grappa. Starbucks has never embraced alcohol sales in the U.S. or abroad — but it has tested sales of such “adult beverages”.

There’s no word that they will be doing this at your neighborhood Starbucks.

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1 Comment

  1. 1
    Grazia says:

    Italian wannabes

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