Green Hollywood

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The Environmental Media Association had their 20th anniversary awards on Sunday night:

Founded by Norman and Lyn Lear and Alan and Cindy Horn, the Environmental Media Association encourages Hollywood to spread the word about going green.

Twenty years later, the group counts the Endangered Species Coalition, the Alaska Rainforest Campaign, the Sierra Club and the World Wildlife Fund among its partners. It has been honored by the White House and praised by Al Gore — years before “An Inconvenient Truth.”

The group has met with hundreds of Hollywood writers, directors and producers, helping them incorporate green themes into their films and TV shows and encouraging them to make those productions more environmentally friendly…

The group celebrated its 20th anniversary with an awards ceremony honoring individuals and organizations that help increase public awareness of environmental issues.

Honorees included entrepreneur Richard Branson, who pledged to invest all proceeds from his Virgin Airlines toward developing clean fuels and renewable energy; the National Geographic Society, which supports environmental education through various programs and grants; Centropolis Entertainment, the production company led by director Roland Emmerich and producer Michael Wimer that released the first carbon-neutral film in Hollywood history, “The Day After Tomorrow”; and singer Jason Mraz, who has committed to green touring and using sustainable textiles.

Or if you look at the media reports of the event, an extremely high percentage of the reports featured pictures of Olivia Wilde, such as the one above.

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