There’s been some interest around the blogosphere in a report at Blogasm comparing readership at liberal and conservative blogs:
It has long been understood that the largest liberal blogs have generally produced more web traffic than the largest conservative blogs. But I have noticed a general trend over the past few months that I didn’t want to write about until the end of the year. After surveying the traffic stats of many major political blogs, I found that web traffic for several major liberal blogs either declined sharply or stayed the same while major conservative blogs saw a sharp increase in traffic…
Now, it’s very difficult to make conclusions based on these findings. It could be that the liberal blogosphere is experiencing a Long Tail effect, meaning that readers of liberal blogs are spreading out over a larger range of websites. And though liberal blogs showed a sharp decline in web visits during 2007, this isn’t to say that their overall visits didn’t increase compared to 2006 — it’s hard to say, since Site Meter only tracks the previous 13 months.
The graph above, like those at Blogasm, shows number of visits (not page loads) per month). While small compared to the blogs reviewed at Blogasm, readership at Liberal Values has been increasing in contrast to the liberal blogs evaluated. I’ve attributed this to being a newer, smaller blog which is gradually building an audience. Maybe overall readership at liberal blogs is down because liberals see more victories in the real world and have less need to spend as much time at blogs as when Republicans controlled everything.
I’m now wondering if there isn’t something to the long tail effect. Many of my links come from small blogs and I wonder, with the larger liberal blogs becoming somewhat of an echo chamber repeating the same stories and views, if there isn’t increasing interest in us smaller blogs which often do cover different material. It would be interesting to see if there is an overall increase in a liberal blogosphere beyond the largest and most well known A list blogs. More liberal readers might be finding a niche which comes closer to their views or interests.
Justin Gardner also gives his views on this topic. While I’m not sure if the the long tail explains this, I don’t agree his dismissal of the idea by asking “who’s going to trade more news for less?” Several times I’ve reported on items which the bigger blogs didn’t discover until days later, and I’m sure this is true among other smaller blogs. Monitoring a selection of small blogs might be a better source of information than only reading the big blogs. This is especially true the more the big blogs concentrate on the top headline material for which there are many other sources of information.
Another factor which might throw off these calculations is the effect of RSS readers. While some weeks my readership might be up or down based upon direct hits, the number of subscribers to the RSS feeds has consistently gone up by about one hundred new subscribers every week, and the number of subscribers to the RSS feed is several times the number of visitors. Perhaps the decrease in circulation among liberal blogs is only a consequence of more people subscribing to RSS feeds. This would need to be evaluated before really comparing liberal and conservative blogs if for some reason hits on liberal blogs are simply being affected more by RSS readers than conservative blogs.