The All Knowing Invisible Hand Of The Free Market Has Acted

Home Depot joins others in dropping advertising on Bill O’Reilly’s show. Those complaining are getting email such these:

From: Jarvis, Ron]
Sent: Monday, July 30, 2007 3:00 PM
To: JH

Thank you for your email , we will not and have not advertised on the Bill O’Reilly show.

From: Defeo,]
Sent: Tuesday, July 31, 2007 8:07 AM
To: JH

Good morning,
Thank you very much for your message. The Home Depot has a policy that prohibits the running of its advertising on programs that express strong opinions or political views. Please note that this includes Bill O’Reilly’s program.
Thank you,

Apparently all the old ads have fallen down the memory hole, along with previous email such as:

Thank you for contacting The Home Depot Customer Care.

We appreciate you taking the time to forward your concerns regarding The Home Depot’s sponsorship of Bill O’ Reilly’s show on FOX.

The Home Depot has a strong passion for being environmentally responsible both in the Company’s operating principles and in responsible retailing through our industry-leading Eco Options initiative, a program that allows customers to easily identify products that have less of an impact on the environment and empowers them to help make a difference in their own homes. We have led many initiatives with interest groups to develop standards and set environmental goals for ourselves and suppliers. Some of these at great expense and sweat equity to the company.

Our advertising campaigns have one simple objective to communicate with audiences in the most effective way possible. The Company is receptive to many forms and styles of media as we seek a balanced representation of programming to reach our customer base.

Unfortunately campaigns like this one cause us to take time away from our sustainability goals and address a variance of political views.


Customer Care

Be Sociable, Share!

Leave a comment