Republican Newspeak

Frank Luntz, writing at Huffington Post, offers some advice to Democrats:

I am not in the habit of offering partisan linguistic advice to Democrats. But in the genuine spirit of bipartisanship – seriously – I thought this is the perfect time to convey a simple point to the still-euphoric faces of Democrat activists …

Don’t twist the knife.

Let’s briefly sketch the political landscape in America today.

Republicans are still reeling quite deservedly from the political thumping they took in the November election.The polls, pretty bad then, have gotten even worse. One-by-one, key Republicans on the Hill are parting ways with the President over the ‘surge’ and his ‘new strategy’ in Iraq. And to top it all off, a Washington Post-ABC News poll taken immediately after the President’s speech showed that a mere 40% of Americans believe the war is worth fighting, up just four points from before the speech.

An emerging new majority has spoken, and it is not happy with the old politics.

The Republicans are a party in peril, but all is not milk and cookies in Democrat land. The Democrats – flush with majority status – have a crucial choice right now. They can use their newly-won mandate to settle some old scores…or they can get responsibly and move ahead. They would be wise to opt for the latter.

Democracy is at its best when its practioners use language to unite and explain rather than divide and attack. The blogs from the Left and the Right be damned, the real center of America is upset but not bitter, anxious but not fearful, restless but not unforgiving.

For two years the Republican Party was adrift in meaningless messaging to support meaningless reform – and have communicated absolutely nothing for the past three months. By comparison, the Democrat majority that took Congress in November was remarkably disciplined and effective in promoting change, reform, and accountability in the weeks following their historic election.

But alas, power does strange things to Democrats: put a gavel in their hands and a camera in their face and they revert to the name-calling that kept them from the majority for a dozen long years. Sure, it’s easy to land rhetorical jabs on a staggering opponent – but that doesn’t make it effective. The message from the electorate in November was ‘work together and compromise.’ You need only look at the incumbent governor of California who won a lopsided landslide in an otherwise Democratic sweep. Cooperation works. Compromise wins. But over-heated rhetoric says to the world that you are no different – and no better – than what you replaced.

Using language to unite sounds like good advice, but is this the advice he gave to Republicans? While some partisan dispute is expected, and even healthy, it is the Republicans who took this to outrageous extremes, attempting one-party rule by labeling any disageement as unpatriotic and claimed their opponents were helping the terrorists.

Luntz was a master of using language to deceive while unfairly attacking the opponents. It comes as no surprise that he would only advise the opposite when his party is on the receiving end. Democrats should concentrate on language to unite and move ahead, but part of this must include educating the country so that we do not return to the dark days of one-party Republican rule

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