Dan Rather returns to television on a regular basis tomorrow night when his news show on HDNet premiers at 8:00 p.m. EST:
Headquarters for his new production company is a small high-rise suite just a block from Times Square. The paint is dry. Furniture and state- of-the-art production equipment are in place. Any further refinements can wait.
“Right now, trying to get this program off the ground, I have about all I can say grace over,” Rather says in his comfortable but no- frills new office, where his own high-def flatscreen (he points out with a chuckle) still isn’t operative.
Not only is his team – fewer than two dozen overseen by Rather and executive producer Wayne Nelson – focused on opening night, but after that: another 41 weekly hours in the coming year, plus additional documentaries.
Exactly what viewers will see Tuesday won’t be locked down until the last minute, Rather says, with portions likely to be aired live.
“I want us to be right up on the balls of our feet, able to shift in a nanosecond if we have to,” he says, listing three areas to concentrate on: investigative stories, in-depth interviews and “hard-edged field reports.” Favourite subjects are likely to include the nation’s fighting forces in Iraq and Afghanistan, the economic squeeze on middle-income families and politics.
“I see this as a pioneering experience,” Rather says. And he could be right. Here is TV news issuing not from a huge organization, but, uniquely, from the vision of one guy.
“When I first talked to Mark Cuban, he told he that he was prepared to give me total, complete and absolute editorial and creative control,” Rather says. “Now stop and think about that for a moment: do you know any journalists past and present (with such an arrangement)?”
Yeah, but for most of his run at CBS News, wasn’t Rather the reigning presence, the 900-pound gorilla?
“I was responsible for the ‘Evening News’ and accountable for the ‘Evening News,”‘ he allows, “but I had to, and did, answer up.” He ticks off the steps of the corporate ladder that ascended even higher than his lofty perch on West 57th Street. “There are people above you.”
Not now. According to Rather, Cuban “only asked two things of me: ‘I want you to strive for excellence, and be fearless.“‘